If you’re selling paperweights, you’ll need to consider stronger, more durable packaging options. For example, if you’re selling curtain rods you’ll want to consider packaging that is conducive to long, thin objects.
In fact, according to an Ipsos poll, 66% of respondents stated that materials used to package a product often influenced the decision to purchase the product itself. It’s a major opportunity to give them a positive experience with your brand upfront.īecause your online business doesn’t have the opportunity to impress potential customers with store layouts or awesome associates, your package design is part of your brand. If you’re running an ecommerce business, a customer’s first impression of your products is the moment when they open the packaging. Why is product packaging design important? It defines their look and feel, how they protect what's inside, and how pleasurable they are to open. Product packaging design is the creation of the outer containers that will house your products. This article will take you through the six basic steps to designing product packaging and show you how to make your designs more successful. Good product packaging design is the way to make that happen. This simple ritual can make a big difference for your customers, so it’s worth getting right. It’s enough to make you want to order again.
A shiny new item, lovingly wrapped inside a protective cardboard construction, effortlessly gliding apart as you pull a tab. That new-product smell, wafting through the air.Īnd then you get to see what’s inside. That snip as you cut the tape and squeak as you unroll the bubble wrap. The rush of anticipation when you heave it onto the kitchen table. Getting a package you’ve ordered through the mail is one of life’s simple pleasures.
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